In 2009, I founded Knack Ink. This was my first foray into running my own business and an exciting opportunity to create and pursue work that was new and exciting.

I provided consultancy work around strategic communications and stakeholder relations, but in time was able to shift this work towards a more digital nature.

I was excited to be one of the people to first introduce social media monitoring to some of my larger corporate clients, which included Leighton Contractors, Xstrata, GE, Veolia.

I also started working with smaller businesses around the digital marketing space and began to learn more about web development and social media strategy.