In 2005 I jumped into the big pond of government owned corporations, with a role in marketing and coroporate communications with Queensland energy provider, Stanwell Corporation.
This role was a huge learning curve for me and a great step into the serious world of energy, governments and big money business - not to mention a magnificent view of the Brisbane River from my office on the 12th Floor!
Corporate Communications Advisor // 2005 > 2008
In my role as Corp Comms Advisor, I was responsible for:
Providing internal communications advice to various business departments within Stanwell, such as the rollout of new employee wellbeing programs.
Managing the corporation’s advertising strategy and the development and placement of advertising.
Managing the corporation’s $500,000 sponsorship portfolio, including sponsorship leveraging, strategy development and the delivery of sponsorship outcomes.
Provide media advice and monitoring services to the CEO, Board, executive management team and business groups, including responding to media enquiries and determining corporate media monitoring requirements.
Manage the corporation’s events, including client functions, sponsorship-related events and site open days.
Manage the production of the corporation’s internal employee newsletter from content development to editing and design review and sign off.
THE HIGHLIGHT REEL
- Produced the corporation’s annual report, which achieved Gold at the 2007 Australasian Reporting Awards and Silver at the 2007 Queensland Design on Show (QDOS) Awards (the only annual report to be awarded at the QDOS awards).
- Achieved Gold at the Printing Industries Craftsmanship Awards (PICA) for a special edition coffee table book, “Big Water”, to commemorate the 50th Anniversary of Kareeya Hydro.
- Managed the design and refit of the Barron Gorge Hydro visitors’ centre, which saw 20,000 visitors through its door annually.
ACTING Marketing & Stakeholder Engagement Manager // 2008 (6 months)
As a result of my boss taking maternity leave, I was able to step up into a role as Acting Marketing & Stakeholder Engagement Manager. In this time I:
- Managed a team of six communications and stakeholder relations personnel and a budget of $1.2 million.
- Provided advice to CEO and executive management on stakeholder engagement.
- Managed the formal communication process, including the delivery of briefing papers to communicate Stanwell’s strategic direction and provide proactive information to stakeholders.
- Was a member of the Crisis Management team and undertook relevant communications and stakeholder engagement activities as required.
- Built and maintained collaborative relationships with a wide range of internal and external stakeholders to deliver effective business outcomes. Provided input into the development of engagement strategies, tools and planning and managed the implementation to deliver business priorities.
- Served as a main point of contact between the corporation and the government in relation to reporting requirements (Ministerial briefings, newsletters etc) and shareholder engagement.
- Oversaw the corporation’s stakeholder engagement events both at corporate and regional level, including Ministerial events, media events, site open days, sponsorship-related events and community events.
- Provided media advice and monitoring services to the CEO, Board, executive management team and business groups. Identified and facilitated media training requirements for various business managers across the corporation.
THE HIGHLIGHT REEL
- Oversaw the production of the 2008 Annual Report and received a Gold Award at the Australasian Reporting Awards.
- Managed the redevelopment of the corporation’s Internet site, which included liaison with ICT department to implement a new content management system and the associated training requirements.
Manager Stakeholder Relations // 2008 > 2009
On the return of my boss, I was tasked with stepping into a role more focused on stakeholder engagement, working closely with Stanwell's project development team. During this time, I:
- Managed the stakeholder relations and communications aspects of all major business development projects.
- Advised the CEO and executive management on stakeholder engagement activities and requirements.
- Built and maintained collaborative relationships with a wide range of internal and external stakeholders to deliver effective business outcomes.
- Provided input into the development of engagement strategies, tools and planning and managed the implementation to deliver business priorities.
- Served as a main point of contact between the corporation and the Department of Mines and Energy and Office of Government Owned Corporations in relation to reporting requirements (Ministerial briefings, newsletters etc) and shareholder engagement.
- Oversaw the corporation’s stakeholder engagement events both at corporate and regional level, including Ministerial events, media events, site open days and community events.
THE HIGHLIGHT REEL
- Developed and implemented stakeholder management and communications strategies and plans for the corporation’s key business development projects, specifically clean coal, gas and hydro electric, ensuring a consistent approach to stakeholder engagement, branding and communication by project partners.
- Led the Wandoan Power Project’s stakeholder relations and communications activities, including input into the Federal Government’s Carbon Capture and Storage Flagship submission which received funding approval to progress to further development.
- Undertook a stakeholder engagement program to better understand the corporation’s key stakeholder requirements and to improve stakeholder relations. A follow-up survey indicated an improvement in Stanwell’s overall stakeholder engagement.
- Implemented a stakeholder database (CRM) to track and monitor the corporation’s stakeholder engagement activities, providing a more formal avenue to capture critical business negotiations and to ensure intellectual property in relation to the corporation’s communication channels is captured and maintained.
- Developed and produced a fortnightly CEO newsletter, which was distributed to the corporation’s high level stakeholders, including shareholders and Board. Positive feedback received from a range of stakeholders on the effectiveness of the newsletter.