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Intro


Multipotentialite

Because putting "Doctor" here would be a lie

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Intro


Multipotentialite

Because putting "Doctor" here would be a lie

 
Multipotentialite (noun): Multipotentialites generally have diverse interests across numerous domains and may be capable of success in many endeavors or professions, they are confronted with unique decisions as a result of these choices.
— Wikipedia
 

When I try to come up with a singular word or descriptor to define my career, I tend to get a bit stuck. This task would be oh so easy if I had pursued a life and career that was on one singular path. Doctor. Lawyer. Firefighter. Vet.

But I didn't.

My life and career has been adventurous, pivotal and full of learning and growth...just how I like it.

So to help paint the bigger picture, I have listed a few things, traits, skills and learnings that I have picked up along the way.

General Traits of this particular Multipod.

I'm creative.

I'm a big picture thinker that can easily connect the dots to focus on the detail of what needs to be done to implement efficiently and with an eye on future growth.

I'm an ideas person. 

An action taker.

I'M A SYSTEMS NERD - WHERE TECHNOLOGY AND SYSTEMS CAN BE USED TO STREAMLINE A PROCESS, I'M ALL OVER IT!

I'm cursed with a deep seeded need to know how everything works - at least at a base level.

I love technology + MY DOG, WENTWORTH.

I'm a self starter and will always leave whatever I tackle in a better position than before I started.

I'm great with people and build strong, cohesive, happy teams wherever I go.

I'm a team leader and a team player to the end. 

Always learning.

KEEP CREATING!

 

Skills by day

> Graphic Design and Branding.

> Video Editing.

> Account Management.

> Digital Marketing.

> Social Media Strategy.

> Project Management.

> Event Management.

> Business Strategy.

> Stakeholder & Govt Relations.

> Budgeting and Financial Management.

>  Leadership.

> Writing and Editing.

> Adobe Creative Suite - PS, In, Il.

> Web development - WP and SS.

> Zendesk, JIRA, Salesforce, Slack, Yammer.

> DAMs.

> MicrosoftOffice (if I have to).

On the lowdown

Snowboarding

Hiking

Travel - always and as much as possible

Future planning

Renovate a vintage caravan

Live near the beach

Climb a BIG mountain

Make pottery

More tattoos

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Realtor


REAL-A-TOR

2019 > 2023

Real Estate ADVisor

THRIVE REAL ESTATE GROUP

Realtor


REAL-A-TOR

2019 > 2023

Real Estate ADVisor

THRIVE REAL ESTATE GROUP

I know you’re busy so let’s cut to the chase.

YOU’RE LOOKING FOR A FRESH, INDEPENDENT TAKE ON THE DENVER PROPERTY MARKET.

SO, LET’S START THERE SHALL WE?

rave +

review +

rave + review +

My husband and I worked with Tracey to buy our first home in Denver, which we’d argue is one of the most competitive markets in the country and one of the craziest times to buy. Especially given our target price point as first time buyers hoping to stay in an urban, walkable neighborhood, we had pretty much decided a miracle was the only thing that would get us into a home. That miracle was Tracey Gobey! There is no doubt in our minds that Tracey is the reason we were able to win against multiple offers on our Sunnyside duplex; she thinks of everything, is incredible proactive and knowledgeable, and alongside the team at Thrive made the buying process a breeze. We’ll never work with anyone else and 11/10 recommend Tracey to anyone buying or selling in Colorado! Thank you Tracey!
— Lauren & Stephen | Sunnyside
Great realtor and Sherpa for the home-buying process. I bought my first house with her and she stuck with me for over a year, through the pandemic housing chaos, and helped me navigate the mortgage process. She made the whole experience fun and helped me figure out what I was looking for as well as how to find it. - house finding guru, Tracey is Infinitely patient. Nearly a year post-closing, she continues to help me stay on top of home-owner requirements as well. I couldn’t have asked for a better realtor.
— Lili T | Englewood CO
Tracey helped us sell our home in the Sunnyside neighborhood of Denver. She was extremely helpful in giving us advice on how to get the home ready to sell, staging, and the entire selling process.

Tracey was always quick to respond to any questions or concerns that we had. I highly recommend her for selling or buying your home!!
— Mike G | Sunnyside CO
The last time I sold a house was about 28 years ago. So much has changed in the home buying/selling process. I wanted to breeze through the process as I did last time. Silly me. I am grateful that Tracey Gobey was not only knowledgable, experienced, and responsive: She was also patient. I can be hard-headed and stubborn at times when things don’t go as I would like them to go and Tracey patiently explained and guided me/us through this process. I wholeheartedly and without equivocation recommend Tracey Gobey for your real-estate needs.
— Tony P | Englewood CO
Tracey gained our trust right away, as she didn’t try to rush us or make us feel any pressure to purchase a home. She managed to make us feel relaxed in the hectic Denver market! When we did find a house and made an offer, Tracey helped us move quickly through the rest of the process. We were able to go under contract on our first offer, and buy under asking - which we couldn’t have done without Tracey. On a personal side, Tracey is fun and wonderful to spend time with, which makes the process so much more enjoyable!
— Ryan & Emma | Jefferson Park CO
Tracey is such a fantastic realtor and person overall. We were moving from out of state and had minimal knowledge of the different neighborhoods. We did a lot of our own research and Tracey very much let us talk through it but would assess our personalities, current life style, etc and always had amazing advice that was spot on. We wound up choosing a home that she found for us that ticked off every box we asked for (a dream right)! The best part is I asked for a porch and not only did she find me one, she found me two! Tracey was super responsive, quick to act, and so lovely to work with. I highly highly recommend choosing Thrive and Tracey as your Realtor, you will not be disappointed! :)
— Frank & Mel | Jason Park
 
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The Bootstrap Assembly


Branding + Web Design

2016 - 2018

Boss Lady And Creative Hustler

The Bootstrap Assembly

The Bootstrap Assembly


Branding + Web Design

2016 - 2018

Boss Lady And Creative Hustler

The Bootstrap Assembly

The Bootstrap Assembly is a creative agency for entrepreneurs, start-ups and folks who are ready to take bold steps towards making their mark in the world. 

Together, we bring big ideas to life to create a brand you love, that attracts your dream tribe, and most importantly you feel empowered to apply to your business after we've handed over all the pretty files.

Pulling together years of experience in marketing and branding, communication, start-ups and online engagement to build more than just beautiful brands, I work with clients behind the scenes to make sure their business not only looks great on the outside, but has all the internal technology, systems and processes dialled so they can hit the ground running from Day One! 

 

Branding and web strategy for creatives who are ready to make their mark on the world...but are tired of trying to DIY.


And there has been much love sent my way for this.

TRACEY IS SO MUCH MORE THAN A DESIGNER. SHE IS A SMART AND STRATEGIC DIGITAL GURU.
— Lou Kelly | Surfside Yoga
EFFICIENT, CREATIVE AND EFFECTIVE ON ALL LEVELS. HIGHLY RECOMMENDED TO ANYONE NEEDING AN UPDATE OR STARTING FROM SCRATCH, JUST JUMP IN YOU WON’T REGRET IT!
— Amy Stead | Amazema Interiors
SUPER ORGANIZED, FAST TURNAROUND, TOTALLY GOT MY AESTHETIC. SHE WENT ABOVE AND BEYOND WHAT I EXPECTED. I COULD NOT BE MORE THRILLED WITH THE RESULTS OF MY WORK WITH TRACEY.
— Katherine Raz | Small Craft Advisory
HER ENERGY IS INFECTIOUS AND IT SHOWS IN THE HIGH QUALITY OF HER WORK.
— Russ Quinn | Agency Window
 
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Bang the Table


Start Up Life

2011 > 2014

Marketing / CX Manager

Bang the Table

Bang the Table


Start Up Life

2011 > 2014

Marketing / CX Manager

Bang the Table

Highlights

THE HIGHTLIGHT REEL

  • Built highly effective teams across multiple continents, timezones and cultures. Zero staff turnover within my teams during my time as manager.
  • Formalised systems, technology solutions and procedures to streamline and integrate the Client Experience (Zendesk), Business Development (Saleforce) and Product Development (JIRA) functions and operations.
  • Worked closely with the product development team, contributing to the roadmap using data and input from the CX function. 
  • Transitioned the client support functionality from the BD / Sales team to a 24 hour Helpdesk system staffed in Australia, Canada and India. 
  • Wrote and designed the Help Desk material, including a style guide. Introduced video tutorials to the desk.
  • Implemented data analysis and tracking across a range of metrics to better understand customer and software issues and uptake.
  • Introduced and hosted monthly Office Hours webinars to improve client engagement and better education around software releases. 
  • Oversaw the upgrade of the EngagementHQ software to version 2. This included managing client expectations around site outages, communication and training in liaison with the product team and sales team. THIS WAS HUGE!
Role & Responsibilities

 Bang The Table is a global SAAS company pioneering Online Community Engagement for civic engagement within the State and Federal government and private sector. Launched in Australia, the company now has offices in the US, Canada, New Zealand and India.

I joined Bang the Table in 2011 and in the three+ years with the company, I have worn many hats and been part of setting the company up for global expansion.

This was a remote role working out of Brisbane, with colleagues and team members located throughout Australia, New Zealand, Canada and India.  

Business Development

Starting in Business Development, I was responsible for fostering new and existing relationships with clients throughout Australia. As part of this role, I met with and presented to local councils, State and Federal government and the private sector, as well as spoke at and conducted digital strategy and engagement training at industry specific events and conferences.

At this time, online community engagement was a new concept so a large part of this role involved education around both the practice and technology of online engagement (using both the Bang the Table products - EngagementHQ and Budget Allocator - as well as the popular social media platforms).

Marketing Manager

After about 12 months with the company, I moved into a marketing role and the formation of a three person marketing team based in Melbourne and Newcastle.

I reported directly to the CEO and in this role I oversaw and formalised the business' marketing plans and systems. This required close liaison with the BD team to implement systems and processes for lead generation and conversion using Salesforce CRM, as well as integrating our online marketing and outreach strategies within these processes. 

During this time, we also hosted the first of the company's Client Conference, The Big Bang - which saw over 100 clients from throughout Australia converge on the Gold Coast for a three day community engagement pow wow. I also implemented a series of "pop-up" events - The RoundTable Series - which saw Bang the Table staff host smaller workshops throughout the country with clients and leads. 

Client Experience Manager

In the last 18 months of my time with BTT I took on the role of Client Experience (CX) Manager and joined the company's Senior Management Team. This role tapped into my previous experience in marketing and business development and set the foundations for strong and streamlined growth within the company.

Key to this role was growing a support team that could respond to the company's global expansion plans. The aim was to keep the team small, while still maintaining and improving the level of service. I oversaw the expansion of our Helpdesk team from one Melbourne-based role, to a team of five in India, Canada and Perth, increasing our Helpdesk hours from Australian business hours to 24/7. This growth was underpinned by setting robust procedures and system configuration of our support desk software Zendesk. In addition to the CX team, I wanted to ensure the Business Development teams and the Product teams had clear line of sight into customer support issues. This was done by integrating and syncing their individual software packages (Salesforce and JIRA respectively) with Zendesk. 

Another core function of this role was to have better input into product development and lifecycle based on client feedback and usage, and vv - improve our client communication around new releases and software. This was done in several ways. I maintained an active presence within the Product Development team, as well as developed a series of metrics which were tracked and reported regularly through the management team and relevant team members. I also ensured communication on new releases through regular newsletters, updates to the Zendesk articles and monthly "office hours" webinars.  

Kudos
Tracey has guided us to a future that enables us to provide both reactive support and proactive advice to all of our clients. This needed to happen on a typical small business small budget.

She got the ball rolling by developing and communicating a clear strategy involving international best practice for client engagement and development. We now have strong systems and processes to get our geographically diverse team working like a well-oiled machine towards this strategy.
— Karthik Reddy. CTO Bang The Table
You have built a fabulous team. It’s not just the fact that the systems are all in place and everyone knows what they are doing - the most important part from where I am sitting is how well everyone works together and the level of commitment to doing not just a good job, but a great job.

I’ve really enjoyed working with you over the last 14 months Tracey. Your tenacity, dedication and your unique point of view will be the things I remember once everything is said and done.

One thing I’ll be looking for in the future is the opportunity to make our next new hire in Australia a woman too - the balance you have provided on so many levels has been amazing - and I love your commitment to girl power.
— Don Sharples. GM Operations
 
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Knack Ink


Finding the Knack

2009 > 2011

Owner

Knack Ink

Knack Ink


Finding the Knack

2009 > 2011

Owner

Knack Ink

In 2009, I founded Knack Ink. This was my first foray into running my own business and an exciting opportunity to create and pursue work that was new and exciting.

I provided consultancy work around strategic communications and stakeholder relations, but in time was able to shift this work towards a more digital nature.

I was excited to be one of the people to first introduce social media monitoring to some of my larger corporate clients, which included Leighton Contractors, Xstrata, GE, Veolia.

I also started working with smaller businesses around the digital marketing space and began to learn more about web development and social media strategy. 

 
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Stanwell


Big Pond, Small Fish

2005 > 2009

Corporate Communications | Govt Relations

Stanwell Corporation

 

Stanwell


Big Pond, Small Fish

2005 > 2009

Corporate Communications | Govt Relations

Stanwell Corporation

 

In 2005 I jumped into the big pond of government owned corporations, with a role in marketing and coroporate communications with Queensland energy provider, Stanwell Corporation. 

This role was a huge learning curve for me and a great step into the serious world of energy, governments and big money business - not to mention a magnificent view of the Brisbane River from my office on the 12th Floor!


Corporate Communications Advisor // 2005 > 2008

In my role as Corp Comms Advisor, I was responsible for:

  • Providing internal communications advice to various business departments within Stanwell, such as the rollout of new employee wellbeing programs.

  • Managing the corporation’s advertising strategy and the development and placement of advertising. 

  • Managing the corporation’s $500,000 sponsorship portfolio, including sponsorship leveraging, strategy development and the delivery of sponsorship outcomes.

  • Provide media advice and monitoring services to the CEO, Board, executive management team and business groups, including responding to media enquiries and determining corporate media monitoring requirements.

  • Manage the corporation’s events, including client functions, sponsorship-related events and site open days.

  • Manage the production of the corporation’s internal employee newsletter from content development to editing and design review and sign off.

THE HIGHLIGHT REEL

  • Produced the corporation’s annual report, which achieved Gold at the 2007 Australasian Reporting Awards and Silver at the 2007 Queensland Design on Show (QDOS) Awards (the only annual report to be awarded at the QDOS awards).
  • Achieved Gold at the Printing Industries Craftsmanship Awards (PICA)  for a special edition coffee table book, “Big Water”, to commemorate the 50th Anniversary of Kareeya Hydro. 
  • Managed the design and refit of the Barron Gorge Hydro visitors’ centre, which saw 20,000 visitors through its door annually.

ACTING Marketing & Stakeholder Engagement Manager // 2008 (6 months)

As a result of my boss taking maternity leave, I was able to step up into a role as Acting Marketing & Stakeholder Engagement Manager. In this time I:

  • Managed a team of six communications and stakeholder relations personnel and a budget of $1.2 million.
  • Provided advice to CEO and executive management on stakeholder engagement.
  • Managed the formal communication process, including the delivery of briefing papers to communicate Stanwell’s strategic direction and provide proactive information to stakeholders.
  • Was a member of the Crisis Management team and undertook relevant communications and stakeholder engagement activities as required.
  • Built and maintained collaborative relationships with a wide range of internal and external stakeholders to deliver effective business outcomes. Provided input into the development of engagement strategies, tools and planning and managed the implementation to deliver business priorities.
  • Served as a main point of contact between the corporation and the government in relation to reporting requirements (Ministerial briefings, newsletters etc) and shareholder engagement.
  • Oversaw the corporation’s stakeholder engagement events both at corporate and regional level, including Ministerial events, media events, site open days, sponsorship-related events and community events.
  • Provided media advice and monitoring services to the CEO, Board, executive management team and business groups. Identified and facilitated media training requirements for various business managers across the corporation.

THE HIGHLIGHT REEL

  • Oversaw the production of the 2008 Annual Report and received a Gold Award at the Australasian Reporting Awards.
  • Managed the redevelopment of the corporation’s Internet site, which included liaison with ICT  department to implement a new content management system and the associated training requirements.

Manager Stakeholder Relations // 2008 > 2009

On the return of my boss, I was tasked with stepping into a role more focused on stakeholder engagement, working closely with Stanwell's project development team. During this time, I:

  • Managed the stakeholder relations and communications aspects of all major business development projects. 
  • Advised the CEO and executive management on stakeholder engagement activities and requirements.
  • Built and maintained collaborative relationships with a wide range of internal and external stakeholders to deliver effective business outcomes. 
  • Provided input into the development of engagement strategies, tools and planning and managed the implementation to deliver business priorities.
  • Served as a main point of contact between the corporation and the Department of Mines and Energy and Office of Government Owned Corporations in relation to reporting requirements (Ministerial briefings, newsletters etc) and shareholder engagement.
  • Oversaw the corporation’s stakeholder engagement events both at corporate and regional level, including Ministerial events, media events, site open days and community events.

THE HIGHLIGHT REEL

  • Developed and implemented stakeholder management and communications strategies and plans for the corporation’s key business development projects, specifically clean coal, gas and hydro electric, ensuring a consistent approach to stakeholder engagement, branding and communication by project partners.
  • Led the Wandoan Power Project’s stakeholder relations and communications activities, including input into the Federal Government’s Carbon Capture and Storage Flagship submission which received funding approval to progress to further development.
  • Undertook a stakeholder engagement program to better understand the corporation’s key stakeholder requirements and to improve stakeholder relations. A follow-up survey indicated an improvement in Stanwell’s overall stakeholder engagement.
  • Implemented a stakeholder database (CRM) to track and monitor the corporation’s stakeholder engagement activities, providing a more formal avenue to capture critical business negotiations and to ensure intellectual property in relation to the corporation’s communication channels is captured and maintained.
  • Developed and produced a fortnightly CEO newsletter, which was distributed to the corporation’s high level stakeholders, including shareholders and Board. Positive feedback received from a range of stakeholders on the effectiveness of the newsletter.
 
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Tennis Queensland


Game, Set, Match

2002 > 2005

Player Development + Event Manager

Tennis Queensland

Tennis Queensland


Game, Set, Match

2002 > 2005

Player Development + Event Manager

Tennis Queensland

Fresh faced out of college, my first "proper" job landed me not too far from my tennis roots!

In the three years with Tennis Queensland, my role as Player Development and Events Manager grew to include managing a team of four, including two coaches and two administrative staff.

I maintained the Tennis Queensland website and managed the production of the division’s publications, including annual calendar of events and tournament entry forms. 

When I first started, there was a huge task of establishing systems and applying the policies that were established but not actively applied. 

My first big ticket item was to pull the Tennis Queensland code of conduct system into shape. This involved processing a backlog of code violation reports and implementing a system to process and communicate the outcomes, as well as setting up committee that oversaw the allocation of demerit points! FUN!

This system was later taken up nationally by Tennis Australia.

I also developed and implemented business plans and various policies and procedures relating to the core business areas of the Player Development and Events Department. A big element of this was implementing a state-wide tournament management system (TMS).

This really was bringing the sport of tennis into a digital age and took a lot of convincing and cajoling - there were a lot of very dedicated coaches and administrators that were entrenched in the old ways (all on paper). It was a great lesson in diplomatic negotiation. 

One of the proudest and most enjoyable and challenging parts of this role was to manage the state tennis events. One of which was the Rod Laver Queensland Junior Tennis Championships. This event catered to over 600 participants and was played across four venues in Brisbane.

In my time managing the event, I introduced new player services, improved scheduling, obtained better sponsorship results and achieved year on year increases in player participation.

I also served as a member of the WTA Australian Women’s Hardcourt Championships tournament committee (now the Brisbane international) - this was a great experience and insight into the other side of pro tennis.

The Highlight Reel

  • Re-established the implementation and application of the code of conduct system in Queensland and provided strategic advice to Tennis Australia in the national application of the system.
  • Feature articles published in the national Tennis magazine, covering the outcomes of major events in Queensland.
  • Managed the Rod Laver Queensland Junior Tennis Championships, which caters to more than 600 participants and is regarded as one of the premier junior tennis events in Australia. Delivered increased participation over the three year period of management.
  • Implemented the use of the national Tournament Management System software across all Tennis Queensland sanctioned tournaments, including providing state-wide specialist training courses to tournament directors.

 

 

 
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The Wonder Years


The Wonder Years

Everything that went before

Boys, Bars, Pro Tennis Careers + more

The Wonder Years


The Wonder Years

Everything that went before

Boys, Bars, Pro Tennis Careers + more

Est 1979

In a little town called Harare, in Zimbabwe.

There was probably lots of sweat and tears during that process - some of them probably mine!

Baller

Played lots of tennis growing up.

Represented Zimbabwe in tennis from age 12. 

The Nuns

Graduated from the Dominican Convent High School, Harare.

9 O'levels 

Party Time

(Oh sorry! I meant to say University)

Awarded a full tennis scholarship to The University of South Alabama (Go Jags).

Graduated Bachelor of Arts, Public Relations (Major), Business (Minor).

Coached tennis during the summer at Connecticut Country Clubs.

G'Day Mate

Immigrated with my family to Australia after graduating from College.

(learnt that almost all words in the english language are shortened - Garbage Collector > Garbo. Service Station > Servo. Garry > Gaz. Sharon > Shaz - everything...).

 

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Travel or Die


Travel or Die

2015

a 17,000 mile roadtrip around the USA

Travel or Die


Travel or Die

2015

a 17,000 mile roadtrip around the USA

In 2015, my husband and I took off for a lifelong dream to travel the USA. We sold a property, quit jobs and hit the open road in a big American Truck - a 2008 Toyota Tundra, we affectionately named Tinkerbelle.

Here's a snapshot of our time on the road. You can see the exact route here.

 

Our USA Roadtrip by Numbers

  • February 9, 2015: the date we left Australian soil
  • October 5, 2015: the date we arrived back on Australian soil
  • 32 days camping
  • 12 US States (CA, NV, UT, AZ, NM, CO, TX, WY, ID, OR, WA)
  • 2 Canadian (British Columbia and Alberta)
  • 17,100 miles driven – this app is great for finding things en route
  • 806 gallons of fuel
  • $2,692 spent on fuel – this app is great for recording fuel consumption and miles driven
  • 17.86 avg miles per gallon
  • 10 Audio books
  • 9 books (James 7 to Tracey 2) – several half way through
  • 2 House sits (Wild Sheep Mesa, NM & Bremerton, WA) – we are registered withhousesittersamerica.com and it has been awesome!
  • 1 WWOOF job (Round Rock, TX) – this has been through wwoofusa.org – we helped build a tiny house and went dumpster diving!
  • 2 AirBnB rentals (Lake Tahoe, CA & Calgary, Alberta)
  • 4 house stays with friends (Los Angeles, CA; Jackson, WY; Portland, OR; & Vancouver, BC)
  • 7 dogs, 2 horses, 3 cats and a whole bunch of coy fish looked after (not all at the same time)
  • 2 aerobatic competitions completed
  • 1 Stampede attended
  • 1 tattoo inked
  • Countless amazing hikes through beautiful countryside of desert and alpine scapes