Multipotentialite
Because putting "Doctor" here would be a lie
Multipotentialite
Because putting "Doctor" here would be a lie
When I try to come up with a singular word or descriptor to define my career, I tend to get a bit stuck. This task would be oh so easy if I had pursued a life and career that was on one singular path. Doctor. Lawyer. Firefighter. Vet.
But I didn't.
So to help paint the bigger picture, I have listed a few things, traits, skills and learnings that I have picked up along the way.
I'm a big picture thinker that can easily connect the dots to focus on the detail of what needs to be done to implement efficiently and with an eye on future growth.
I'm cursed with a deep seeded need to know how everything works - at least at a base level.
I'm a self starter and will always leave whatever I tackle in a better position than before I started.
I'm a team leader and a team player to the end.
> Graphic Design and Branding.
> Video Editing.
> Account Management.
> Digital Marketing.
> Social Media Strategy.
> Project Management.
> Event Management.
> Business Strategy.
> Stakeholder & Govt Relations.
> Budgeting and Financial Management.
> Leadership.
> Writing and Editing.
> Adobe Creative Suite - PS, In, Il.
> Web development - WP and SS.
> Zendesk, JIRA, Salesforce, Slack, Yammer.
> DAMs.
> MicrosoftOffice (if I have to).
Snowboarding
Hiking
Travel - always and as much as possible
Renovate a vintage caravan
Live near the beach
Climb a BIG mountain
Make pottery
More tattoos
REAL-A-TOR
2019 > 2023
Real Estate ADVisor
THRIVE REAL ESTATE GROUP
REAL-A-TOR
2019 > 2023
Real Estate ADVisor
THRIVE REAL ESTATE GROUP
Branding + Web Design
2016 - 2018
Boss Lady And Creative Hustler
The Bootstrap Assembly
Branding + Web Design
2016 - 2018
Boss Lady And Creative Hustler
The Bootstrap Assembly
The Bootstrap Assembly is a creative agency for entrepreneurs, start-ups and folks who are ready to take bold steps towards making their mark in the world.
Together, we bring big ideas to life to create a brand you love, that attracts your dream tribe, and most importantly you feel empowered to apply to your business after we've handed over all the pretty files.
Pulling together years of experience in marketing and branding, communication, start-ups and online engagement to build more than just beautiful brands, I work with clients behind the scenes to make sure their business not only looks great on the outside, but has all the internal technology, systems and processes dialled so they can hit the ground running from Day One!
Start Up Life
2011 > 2014
Marketing / CX Manager
Bang the Table
Start Up Life
2011 > 2014
Marketing / CX Manager
Bang the Table
Bang The Table is a global SAAS company pioneering Online Community Engagement for civic engagement within the State and Federal government and private sector. Launched in Australia, the company now has offices in the US, Canada, New Zealand and India.
I joined Bang the Table in 2011 and in the three+ years with the company, I have worn many hats and been part of setting the company up for global expansion.
This was a remote role working out of Brisbane, with colleagues and team members located throughout Australia, New Zealand, Canada and India.
Starting in Business Development, I was responsible for fostering new and existing relationships with clients throughout Australia. As part of this role, I met with and presented to local councils, State and Federal government and the private sector, as well as spoke at and conducted digital strategy and engagement training at industry specific events and conferences.
At this time, online community engagement was a new concept so a large part of this role involved education around both the practice and technology of online engagement (using both the Bang the Table products - EngagementHQ and Budget Allocator - as well as the popular social media platforms).
After about 12 months with the company, I moved into a marketing role and the formation of a three person marketing team based in Melbourne and Newcastle.
I reported directly to the CEO and in this role I oversaw and formalised the business' marketing plans and systems. This required close liaison with the BD team to implement systems and processes for lead generation and conversion using Salesforce CRM, as well as integrating our online marketing and outreach strategies within these processes.
During this time, we also hosted the first of the company's Client Conference, The Big Bang - which saw over 100 clients from throughout Australia converge on the Gold Coast for a three day community engagement pow wow. I also implemented a series of "pop-up" events - The RoundTable Series - which saw Bang the Table staff host smaller workshops throughout the country with clients and leads.
In the last 18 months of my time with BTT I took on the role of Client Experience (CX) Manager and joined the company's Senior Management Team. This role tapped into my previous experience in marketing and business development and set the foundations for strong and streamlined growth within the company.
Key to this role was growing a support team that could respond to the company's global expansion plans. The aim was to keep the team small, while still maintaining and improving the level of service. I oversaw the expansion of our Helpdesk team from one Melbourne-based role, to a team of five in India, Canada and Perth, increasing our Helpdesk hours from Australian business hours to 24/7. This growth was underpinned by setting robust procedures and system configuration of our support desk software Zendesk. In addition to the CX team, I wanted to ensure the Business Development teams and the Product teams had clear line of sight into customer support issues. This was done by integrating and syncing their individual software packages (Salesforce and JIRA respectively) with Zendesk.
Another core function of this role was to have better input into product development and lifecycle based on client feedback and usage, and vv - improve our client communication around new releases and software. This was done in several ways. I maintained an active presence within the Product Development team, as well as developed a series of metrics which were tracked and reported regularly through the management team and relevant team members. I also ensured communication on new releases through regular newsletters, updates to the Zendesk articles and monthly "office hours" webinars.
Finding the Knack
2009 > 2011
Owner
Knack Ink
Finding the Knack
2009 > 2011
Owner
Knack Ink
In 2009, I founded Knack Ink. This was my first foray into running my own business and an exciting opportunity to create and pursue work that was new and exciting.
I provided consultancy work around strategic communications and stakeholder relations, but in time was able to shift this work towards a more digital nature.
I was excited to be one of the people to first introduce social media monitoring to some of my larger corporate clients, which included Leighton Contractors, Xstrata, GE, Veolia.
I also started working with smaller businesses around the digital marketing space and began to learn more about web development and social media strategy.
Big Pond, Small Fish
2005 > 2009
Corporate Communications | Govt Relations
Stanwell Corporation
Big Pond, Small Fish
2005 > 2009
Corporate Communications | Govt Relations
Stanwell Corporation
In 2005 I jumped into the big pond of government owned corporations, with a role in marketing and coroporate communications with Queensland energy provider, Stanwell Corporation.
This role was a huge learning curve for me and a great step into the serious world of energy, governments and big money business - not to mention a magnificent view of the Brisbane River from my office on the 12th Floor!
In my role as Corp Comms Advisor, I was responsible for:
Providing internal communications advice to various business departments within Stanwell, such as the rollout of new employee wellbeing programs.
Managing the corporation’s advertising strategy and the development and placement of advertising.
Managing the corporation’s $500,000 sponsorship portfolio, including sponsorship leveraging, strategy development and the delivery of sponsorship outcomes.
Provide media advice and monitoring services to the CEO, Board, executive management team and business groups, including responding to media enquiries and determining corporate media monitoring requirements.
Manage the corporation’s events, including client functions, sponsorship-related events and site open days.
Manage the production of the corporation’s internal employee newsletter from content development to editing and design review and sign off.
As a result of my boss taking maternity leave, I was able to step up into a role as Acting Marketing & Stakeholder Engagement Manager. In this time I:
On the return of my boss, I was tasked with stepping into a role more focused on stakeholder engagement, working closely with Stanwell's project development team. During this time, I:
Game, Set, Match
2002 > 2005
Player Development + Event Manager
Tennis Queensland
Game, Set, Match
2002 > 2005
Player Development + Event Manager
Tennis Queensland
Fresh faced out of college, my first "proper" job landed me not too far from my tennis roots!
In the three years with Tennis Queensland, my role as Player Development and Events Manager grew to include managing a team of four, including two coaches and two administrative staff.
I maintained the Tennis Queensland website and managed the production of the division’s publications, including annual calendar of events and tournament entry forms.
When I first started, there was a huge task of establishing systems and applying the policies that were established but not actively applied.
My first big ticket item was to pull the Tennis Queensland code of conduct system into shape. This involved processing a backlog of code violation reports and implementing a system to process and communicate the outcomes, as well as setting up committee that oversaw the allocation of demerit points! FUN!
This system was later taken up nationally by Tennis Australia.
I also developed and implemented business plans and various policies and procedures relating to the core business areas of the Player Development and Events Department. A big element of this was implementing a state-wide tournament management system (TMS).
One of the proudest and most enjoyable and challenging parts of this role was to manage the state tennis events. One of which was the Rod Laver Queensland Junior Tennis Championships. This event catered to over 600 participants and was played across four venues in Brisbane.
In my time managing the event, I introduced new player services, improved scheduling, obtained better sponsorship results and achieved year on year increases in player participation.
I also served as a member of the WTA Australian Women’s Hardcourt Championships tournament committee (now the Brisbane international) - this was a great experience and insight into the other side of pro tennis.
The Wonder Years
Everything that went before
Boys, Bars, Pro Tennis Careers + more
The Wonder Years
Everything that went before
Boys, Bars, Pro Tennis Careers + more
In a little town called Harare, in Zimbabwe.
There was probably lots of sweat and tears during that process - some of them probably mine!
Played lots of tennis growing up.
Represented Zimbabwe in tennis from age 12.
Graduated from the Dominican Convent High School, Harare.
9 O'levels
Awarded a full tennis scholarship to The University of South Alabama (Go Jags).
Graduated Bachelor of Arts, Public Relations (Major), Business (Minor).
Coached tennis during the summer at Connecticut Country Clubs.
Immigrated with my family to Australia after graduating from College.
(learnt that almost all words in the english language are shortened - Garbage Collector > Garbo. Service Station > Servo. Garry > Gaz. Sharon > Shaz - everything...).
Travel or Die
2015
a 17,000 mile roadtrip around the USA
Travel or Die
2015
a 17,000 mile roadtrip around the USA
In 2015, my husband and I took off for a lifelong dream to travel the USA. We sold a property, quit jobs and hit the open road in a big American Truck - a 2008 Toyota Tundra, we affectionately named Tinkerbelle.
Here's a snapshot of our time on the road. You can see the exact route here.